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Essentially, a long-tail keyword is more like a keyphrase. For instance, “fitness” is often a keyword in Google search. Something like, “fitness for obese people” is a long-tail keyword or phrase.
Coincidentally, the two terms I just mentioned mean the difference between 3.35 billion and 33.7 million search pages. This removes 100 times the results, which makes it that much easier to rank.
Think of “long-tail” as consisting of three or more words relevant to the topic of which you’re writing. So the example of “fitness for obese people” would consist of content to help very overweight people get fit.
About 70% of searches performed on the Internet are considered, “long-tail.” This means you should add these elements to your content to drive focused visitors.
Perhaps the most important reasons to learn how to find long-tail keywords for SEO include:
In reality, long-tail keywords help you find specific people on the Internet.
Let’s say that I wanted to build a blog focused on health and fitness for gamers. I wouldn’t simply center around the keywords “healthy and fitness.” I would also include game terms and other signifiers to grab the attention of gamers specifically.
Although some of your content is easy when it comes to creating long-tail keywords, it can often become a chore. That’s when using online tools becomes necessary as well as convenient.
And since most will base results on current search trends, you can find some excellent long-tail keywords to accentuate your content.